El neuromanagement
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González-Morales, A., Martín-López, M.M , Taláminos-Barroso, A. (2025) Wireless tools for neuromarketing and neuromanagement in the metaverse. En Imoize, A. L., Montlouis, W., & Song, H. H. Advanced Metaverse Wireless Communication Systems. (pp. 495-517). IET The Institution of Engineering and Technology. https://doi.org/10.1049/PBTE112E_ch17
González-Morales, A. (2020). Right evaluation of marketing stimuli with neuroscience. An electroencephalography experiment. Computers in Human Behavior Reports, 2, 100030. https://doi.org/10.1016/j.chbr.2020.100030