Neuromagement

El neuromanagement

¿CÓMO GESTIONAR EL PERSONAL QUE TRABAJA EN EL METAVERSO CON NEUROCIENCIAS?

¿Podría el neuromanagement aportar conocimiento sobre la fatiga, prevención de riesgos laborales, ritmos de trabajo, tiempos de trabajo-descanso, estrés, motivación y otras cuestiones de los empleados en el metaverso?

Título del artículo: Neurogestión del Metaverso: la neurociencia podría ofrecer una ventaja competitiva en el Metaverso.

FUENTE (CITAR): González Morales, A., Martín López, M. y Talaminos Barroso, A. (2025). Neuromanagement of the Metaverse: neuroscience could offer a competitive edge in the Metaverse. Future Business Journal, 11 (1), 37.https://doi.org/10.1186/s43093-025-00457-2.

URL: https://link.springer.com/article/10.1186/s43093-025-00457-2

Resumen

El Metaverso y sus posibilidades como lugar de trabajo se proponen como una realidad futura muy prometedora, aunque con diversos enigmas por resolver. Esta investigación se llevó a cabo mediante un estudio transversal con un enfoque cualitativo y una metodología deductiva, analizando más de 100 estudios encontrados en diversas bases de datos importantes. El entorno laboral y las emociones que se generan en él influyen en la felicidad, la salud y el rendimiento de los empleados. Las emociones y el bienestar afectan la toma de decisiones, el compromiso, la salud y el rendimiento, aunque esto aún no se ha explorado en el Metaverso. Uno de los hallazgos importantes de este estudio es la falta de investigación. Además, se ha identificado un hallazgo adicional: el potencial de la aplicación de la neurociencia para investigar esta brecha de conocimiento y aplicarla en las empresas con el fin de mejorar el rendimiento de los trabajadores. La falta de investigación sobre los riesgos para la salud, la motivación y la gestión emocional en el Metaverso puede provocar trastornos musculo-esqueléticos debido a problemas de ergonomía deficiente, como distensiones musculares causadas por el uso de equipos inadecuados o la realización de tareas según procedimientos incorrectos. Enfermedades o trastornos oculares debido al uso de diseños, colores, horarios de trabajo y rastreadores oculares inapropiados; falta de productividad debido a fatiga excesiva, procedimientos incorrectos y falta de organización laboral. Los trastornos por estrés y la desmotivación provocan depresión y ansiedad, así como falta de comprensión y empatía entre compañeros y con el jefe. En general, esto podría resultar en una empresa con trabajadores con enfermedades físicas y mentales, además de ser improductiva. Si bien faltan estudios que exploren estos efectos en el Metaverso, no debe pasarse por alto la neurogestión (neuromanagement) aplicada como medio para mejorar las relaciones laborales, la organización y los lugares de trabajo, y posiblemente proporcionar ventajas competitivas. ¿Podría la neurociencia contribuir a una comprensión más profunda de las condiciones que experimentan los trabajadores en el Metaverso? La neurogestión aplicada permite la monitorización continua del estado emocional de un empleado mediante la actividad cerebral y diferentes variables psicofisiológicas; el estrés podría monitorizarse mediante variables psicofisiológicas, la atención podría evaluarse mediante el seguimiento ocular y la tensión muscular, lo que permite otras aplicaciones. Los estados emocionales influyen en la motivación y el desarrollo de enfermedades como la depresión, la ansiedad y el estrés. Al regular los estados emocionales, la tensión muscular, la atención y el estrés, es posible mejorar el rendimiento de los trabajadores en el Metaverso y prevenir la aparición de enfermedades. Estos factores podrían contribuir al diseño del lugar de trabajo, la organización de tareas, la monitorización de los estados emocionales y otros aspectos relacionados con el entorno laboral, otorgando así una ventaja competitiva a la empresa. Sin embargo, la inversión inicial en tecnología que requieren las empresas variará en función de las técnicas que pretendan emplear. Además, la disponibilidad de personal capacitado capaz de implementar estas técnicas es un factor crucial. En esencia, las organizaciones que aspiran a integrar la neurogestión en sus prácticas gerenciales deben primero identificar las técnicas que pretenden adoptar, adquirir el equipo necesario (lo cual representa una inversión relativamente modesta para una empresa) y, posteriormente, designar o capacitar a una persona para supervisar su implementación. En conclusión, es posible afirmar que es esencial una cantidad significativa de investigación en este campo y su aplicación en las empresas. El incumplimiento de esta necesidad podría tener graves consecuencias para la salud y la motivación de los trabajadores en el Metaverso. Por otro lado, la integración de estas prácticas puede generar beneficios sustanciales, que incluyen una mejor salud y productividad, así como una ventaja competitiva.

Ideas principales:

Algunas de las aplicaciones de la neurogestión aplicada en el Metaverso, incluyendo riesgos clave para la salud y estrategias de mitigación con las aplicaciones de la neurogestión en el Metaverso:

– En el contexto de la seguridad industrial en el Metaverso, la incorporación de tecnología de seguimiento ocular en las gafas de RA facilita la evaluación de la eficacia de las señales de peligro, luces de alarma, indicadores y otros elementos relacionados con la seguridad para atraer la atención de los trabajadores. Esta evaluación permite modificar parámetros como el tamaño, el diseño y el color para mejorar su visibilidad e impacto.

– El uso de la electromiografía superficial (EMG) permite identificar los grupos musculares más susceptibles a la sobrecarga, facilitando la implementación de medidas preventivas como ajustes en la instrumentación y modificaciones en ejercicios, estiramientos y otras intervenciones en el Metaverso.

– La integración de la tecnología de seguimiento ocular en la realidad aumentada (RA).

HOW TO MANAGE STAFF WORKING IN THE METAVERSE WITH NEUROSCIENCE?

Could neuromanagement provide insights into fatigue, occupational risk prevention, work rhythms, work-rest periods, stress, motivation, and other employee issues in the metaverse?

Article Title: Neuromanagement of the Metaverse: neuroscience could offer a competitive edge in the Metaverse

SOURCE: González-Morales, A., Martín-López, M.d. & Taláminos-Barroso, A. Neuromanagement of the Metaverse: neuroscience could offer a competitive edge in the Metaverse. Futur Bus J 11, 37 (2025). https://doi.org/10.1186/s43093-025-00457-2

URL: https://link.springer.com/article/10.1186/s43093-025-00457-2

Abstract

The Metaverse and its possibilities as a workplace are proposed as a very promising future reality although with different enigmas to solve. This research work was carried out in a cross-sectional study with a qualitative approach and a deductive methodology, analysing more than 100 studies found in various major databases. The work environment and the emotions generated within it influence the happiness, health and performance of employees. Emotions and well-being affect decision-making, engagement, health and performance, although this has not yet been explored in the Metaverse. One of the important findings of this study is this lack of research. Moreover, a further finding has been identified, namely the potential for the application of neuroscience in order to research this knowledge gap and to apply this knowledge in companies with a view to enhancing the performance of workers. The lack of research into health risks, motivation and emotional management in the Metaverse can result in musculoskeletal disorders due to poor ergonomics problems such as muscle strain due to the use of inappropriate equipment or the performance of tasks according to incorrect procedures; eye diseases or disorders due to the use of inappropriate designs, colours, working hours and eye trackers; lack of productivity due to excessive fatigue, incorrect procedures and lack of work organisation. Stress disorders and demotivation lead to depression and anxiety along with a lack of understanding and feeling between colleagues and with the boss. In general, this could lead to a company with physically and mentally ill workers in addition to being unproductive. While studies exploring these effects in the Metaverse are lacking, applied neuromanagement should not be overlooked as a means of enhancing labour relations, organisation, workplaces and possibly providing competitive advantages. Could neuroscience contribute to a deeper understanding of the conditions experienced by workers in the Metaverse? Applied neuromanagement enables the continuous monitoring of an employee’s emotional state using brain activity and different psychophysiological variables; stress could be monitored using psychophysiological variables, attention could be evaluated using eye tracking and muscular tension could be measured and enables other applications. Emotional states have influence on the motivation and the development of diseases such as depression, anxiety and stress. Emotional states influence motivation and the development of diseases such as depression, anxiety and stress. By regulating emotional states, muscular tension, attention and stress, it is possible to enhance the performance of workers in the Metaverse and prevent the onset of diseases. These factors could assist with the design of the workplace, the organisation of tasks, the monitoring of emotional states and other workplace-related issues, thereby conferring a competitive advantage on the company. Nevertheless, the initial investment in technology required by companies will vary depending on the techniques they intend to employ. In addition, the availability of trained personnel capable of implementing these techniques is a crucial factor. In essence, organisations that aspire to integrate neuromanagement into their managerial practices must first identify the techniques they intend to adopt, procure the requisite equipment (which represents a relatively modest investment for an enterprise) and then appoint or train an individual to oversee the implementation of these techniques. In conclusion, it is possible to state that a significant amount of research in this field and its application in companies are essential. Failure to comply with this necessity could result in serious consequences for the health and motivation of workers in the Metaverse. Conversely, the integration of these practices can yield substantial benefits, encompassing enhanced health and productivity, as well as a competitive advantage.

Main ideas:

Some of the applications of applied neuromanagement in the Metaverse, including key health risks and mitigation strategies with the applications of neuromanagement in the Metaverse:

• In the context of industrial safety in the Metaverse, the incorporation of eye-tracking technology within AR goggles facilitates the evaluation of the efficacy of hazard signs, alarm lights, indicators, and other safetyrelated elements in attracting the attention of workers. This assessment enables the modification of parameters such as size, design, and colour, to enhance their visibility and impact.
• The use of superficial electromyography (sEEG) allows for the identification of the muscle groups most susceptible to overload, facilitating the implementation of preventative measures such as adjustments to instrumentation and modifications to exercises, stretches, and other interventions in the Metaverse.
• The integration of eye-tracking technology within augmented reality (AR) glasses facilitates the regula‑ tion of blinking in the Metaverse, thereby mitigating the occurrence of dry eyes, which can lead to various complications. It is possible to ascertain the impact on each individual and establish measures such as breaks, the use of eye drops, eye exercises, and other possible measures that can be developed
• The integration of eye-tracking technology into augmented reality (AR) glasses facilitates the determination of colours in virtual spaces in the Metaverse, instruments and tools within the Metaverse, thereby enhancing their visibility and accessibility. This results in a reduction of search times
• Elevated heart rate occurs when movements cause fatigue; therefore, different ways of working in the Metaverse can be trialled so that movements in the Metaverse cause the least fatigue posible
• The integration of diverse surface electromyography sensors facilitates the evaluation of the ergonomics of the virtual environment. This approach enables the identification of discomfort and the establishment of different postures, along with the determination of the time required for transitions between these pos‑ tures. The objective is to enhance the ergonomics of the virtual workplace in the Metaverse
• The integration of diverse sensors for surface electromyography, heart rate and galvanic skin response, in con‑ junction with eye tracking, facilitates the determination of work break times in the Metaverse
• By integrating different sensors for surface electromyography, heart rate and galvanic skin response, as well as eye tracking, safety can be improved, the generated muscle tension can be known, the blink reduction effect can be reduced, appropriate colours can be used, movements that do not cause much fatigue can be designed, the work station can be designed appropriately and work times can be organised, so that different work procedures can be tested in order to improve them in the Metaverse
• Mitigation strategies of emotios well-being.
• Heart rate and galvanic skin response can be used to monitor stress levels in the Metaverse so that maximum levels can be identified
• Heart rate and galvanic skin response can be used to monitor stress levels and Metaverse employees can be trained in various stress management techniques to be used when a certain level is reached. This should be done on an individual basis
• By avoiding working when tired, stressed, and when attention is low, neurocognitive efficiency increases in the Metaverse
• Electroencephalography and skin temperature or heart rate can be used to determine the basic emotional states of the Metaverse workers, so that appropriate measures can be taken to improve them if they are not the most suitable
• In the Metaverse and using an eye tracker, it is possible to determine whether sustained attention is possible or whether people need to change tasks or rest by continually looking away from the task they are doing, without any justification. So it will be a good time to rest
• Using electroencephalography, it is possible to determine the level of attraction or rejection of a Metaverse employee to a task, either momentarily or continuously. Tasks can therefore be assigned to those who feel a real attraction (positive emotional valence). On the other hand, when someone is very tired, this attraction decreases and it is more appropriate to change tasks
• With stress management in the Metaverse, a high and continuous level of stress is avoided, which will prevent depression for this reason
• By being able to detect negative emotional states and stress in the Metaverse, and through the measures that can be taken to improve the emotional state of employees, as well as stress management, the occur‑ rence of work-related anxiety in the Metaverse will be prevented
• The utilisation of two electroencephalographs in the Metaverse facilitates the discernment of the harmony between workers and their leader, or between workers, and the selection of individuals who exhibit the high‑ est degree of harmony for team composition
• The utilisation of electroencephalography facilitates the discernment of individuals’ progression in terms of risk perception, concomitant with the occurrence of life milestones. Depending on the nature of the work or activity that they are expected to perform, individuals with varying levels of risk perception may be sought after. Consequently, this tool can be instrumental in evaluating such perceptions in the Metaverse and modi‑ fying them when necessary
• The utilisation of electroencephalography (EEG) facilitates the comprehension of individuals’ morale in the context of diverse events, issues and activities in the Metaverse. This understanding can assist in the creation of specific work groups, the selection of personnel and a range of other applications
• The utilisation of electroencephalography (EEG) in the Metaverse facilitates the comprehension of individuals’ motivation at varying times and in response to diverse activities, people, or challenges. This capacity enables the effective allocation of tasks to individuals exhibiting optimal motivation levels, the implementation of interventions aimed at enhancing motivation when necessary, and the informed decision-making process concerning the motivation of employees, candidates, and managers
• The utilisation of electroencephalography (EEG) in the Metaverse facilitates the perception and influence of communication in people, thereby enabling the determination of optimal methods for communication with various individuals, including bosses and employees. Furthermore, it facilitates the implementation of communication training, which can enhance the climate and the nature of leadership
• As illustrated in the table, in the Metaverse, effective management of employee health and motivation, along with the identification and mitigation of occupational risks, enhancement of employee well-being, optimisation of procedures, and the cultivation of effective management relationships and leadership styles, can potentially enable a competitive advantage in the Metaverse over organisations that neglect these concerns

González-Morales, A., Martín-López, M.M , Taláminos-Barroso, A. (2025) Wireless tools for neuromarketing and neuromanagement in the metaverse. En  Imoize, A. L., Montlouis, W., & Song, H. H. Advanced Metaverse Wireless Communication Systems. (pp. 495-517). IET The Institution of Engineering and Technology. https://doi.org/10.1049/PBTE112E_ch17

González-Morales, A. (2020). Right evaluation of marketing stimuli with neuroscience. An electroencephalography experiment. Computers in Human Behavior Reports, 2, 100030. https://doi.org/10.1016/j.chbr.2020.100030